Examlex
Most economists explain China's growth after 1980 as primarily due to a more educated population.
B₂C Marketing
Business-to-Consumer marketing, which involves selling products directly to consumers.
Social Actor
An individual or organization that plays a role in a social context, influencing and being influenced by the social structure.
Evaluative Criteria
Standards or benchmarks that consumers use to judge the merits of competing products or services.
Affective Choice
A psychological concept where individuals make decisions based on emotions, feelings, or moods rather than purely on objective criteria.
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