Examlex
The following table describes utility for consuming cans of soda. Fill in the blank spaces and answer the following question: At what point does the law of diminishing marginal utility set in?
Habit
A repetitive behavior that an individual performs regularly, often without much conscious thought.
Pleasure Principle
In psychoanalytic theory, it is the driving force of the id that seeks immediate gratification of all desires, wants, and needs.
Guilt/Pride Principle
Refers to the internal motivators of guilt and pride that can encourage conformity to social norms and personal standards.
Ego Ideal
The part of the personality that consists of the standards of perfection and aspirations a person aims to achieve.
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