Refer to the graph shown. Given this budget constraint, if bagels cost $1.80 each, croissants must cost: 
Definitions:
Buyer's Needs
The requirements, desires, or expectations that consumers have when looking for a product or service.
FAB Formula
A sales technique focusing on the features, advantages, and benefits of a product, designed to present its value proposition effectively.
Customer Profile
A detailed description of the characteristics, behaviors, and demographics of a business's typical customers.
Analogy
A comparison between two different situations that have something in common.
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