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If marginal utility is declining but still positive, total utility is increasing.
Automated Software Programs
Computer applications that operate with minimal human intervention, designed to execute a series of tasks or functions automatically.
Web Content
The textual, visual, or aural content that is encountered as part of the user experience on websites.
Zero Moment
The moment when a consumer begins to seek out information online before making a buying decision.
Retail Environment
The physical or online setting in which products or services are sold to consumers, including layout, design, and overall shopping ambiance.
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