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Use the principle of rational choice to determine which of the following to choose:
(a) buying the latest album by Kanye West for $10.00 that gives you 60 units of utility, or
(b) buying the Brady Bunch Greatest Hits for $5.00 that gives you 35 units of utility.
Net Operating Income
A company's operating profit after subtracting all operating expenses but before interest and taxes, reflecting the profitability of the core business activities.
Absorption Costing
A technique in accounting where all costs incurred from manufacturing, like direct materials, direct labor, and both kinds of manufacturing overhead (variable and fixed), are factored into the product's pricing.
Unit Product Cost
The total cost incurred to produce, bundle, and ready one unit for sale, including both direct and allocated overhead costs.
Absorption Costing
An accounting method that includes all direct costs and allocated indirect costs (both fixed and variable) in the cost of a product.
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