A Perfectly Competitive Firm Will Be Profitable If Price at the Profit-Maximizing

question 13

Multiple Choice

A perfectly competitive firm will be profitable if price at the profit-maximizing quantity is above:

• A) MC.
• B) AVC.
• C) ATC.
• D) AFC.

Comprehend the main types of appeals in sales messages and provide examples.

Understand and apply the scenario painting technique in creating effective sales messages.

Differentiate between tangible/intangible rewards and intrinsic/extrinsic benefits.

Know when to use indirect or direct order in organizing information for persuasive messages.

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Definitions:

Cannon-Bard Theory

A theory of emotion that proposes emotions and physiological responses occur simultaneously, and one does not cause the other.

Schachter and Singer's

Psychologists who proposed the two-factor theory of emotion, suggesting that emotion is based on physiological arousal and cognitive labels.

Plutchik's

Refers to Robert Plutchik's psychoevolutionary theory of emotion, which categorizes emotions into eight primary types forming a wheel.

James-Lange

A theory of emotion that posits emotions arise from physiological responses to stimuli, rather than being the cause of such responses.