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The twenty first century is being characterized as a century of
Service Mark
A trademark used to identify and distinguish the services (rather than goods) offered by one entity from those of others.
Arbitrary Or Fanciful
Describes trademarks that are entirely invented or have no direct connection to the product or service they represent.
Generic Terms
Common words or phrases not protected by trademark as they refer to general classes of products or services rather than to distinguishable goods or services of a particular source.
Trademarks
Identifiable signs, logos, or names that distinguish products or services to protect the brand's identity.
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