The Goal of Factor Analysis Is to

question 23

Multiple Choice

The goal of factor analysis is to

• A)measure the effectiveness of specific interventions in research
• B)reveal how scores differ from one group to the next
• C)prove the age of the individuals taking the test impacts their scores
• D)decrease the number of variables into fewer,more general variables

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Definitions:

Self-Image Congruency

The degree to which a consumer's self-concept aligns with their perceptions of a brand, influencing their purchasing behavior.

Identity

Concepts or attributes that a person or group perceives as being central to their essence or character, often shaping behaviors, beliefs, and social relationships.

Sound System

A sound system consists of electronic equipment set up to reproduce, amplify, and sometimes record sound, typically including speakers, amplifiers, and various audio sources.

Self-Image Congruence Models

Theories suggesting that consumers prefer products or brands that are congruent or match with their self-concept or image.