_____ Theft and _______ Fraud Are Terms Used to Refer

question 6

Multiple Choice

_____ theft and _______ fraud are terms used to refer to all types of crime in which someone wrongfully obtains and uses another person's personal data in some way that involves fraud or deception.

• A)Cyber
• B)Neutral
• C)Identity
• D)None of the above

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Definitions:

CRM System

Customer Relationship Management System, a technology for managing all your company's relationships and interactions with current and potential customers.

Customer Personalization

Tailoring a service or product to accommodate specific interests or preferences of individual customers, often using data analytics.

Individualized Offers

Marketing strategy that involves creating and presenting offers tailored to the needs, preferences, or historical behaviors of individual customers.

Lifetime Value

The total worth to a business of a customer over the whole period of their relationship.