Which Type of Ratio Measures How Effectively the Firm Uses

question 67

Multiple Choice

Which type of ratio measures how effectively the firm uses its resources to generate income?

• A) Activity
• B) Liquidity
• C) Profitability
• D) Leverage
• E) Market

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Definitions:

Company Event

A company event is an organized gathering sponsored by a business for its employees, clients, or stakeholders, often for networking, marketing, or celebratory purposes.

IMC

Integrated Marketing Communications, a strategic approach that integrates various promotional tools and channels to provide clarity, consistency, and maximum communication impact.

Mass Television Advertising

A marketing approach that involves broadcasting promotional messages to a broad audience through television media.

Consistency

Consistency refers to the uniformity of actions, values, methods, measures, principles, expectations, and outcomes within a company or product line over time.