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Swanson & Sons has two separate divisions.Each division is in a separate line of business.Division A is the largest division and represents 65 percent of the firm's overall sales.Division A is also the riskier of the two divisions.Division B is the smaller and least risky of the two.When the company is deciding which of the various divisional projects should be accepted they should:
Reality Principle
The concept in psychoanalytic theory that the mind functions to mediate between the demanding needs of the id and the external real world.
Ego
In psychoanalytic theory, the part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.
Personality
The combination of emotional, attitudinal, and behavioral response patterns of an individual, defining their character and psychological identity.
Freud
Sigmund Freud, an Austrian neurologist known for founding psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.
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