The Follow-Up Step in the Sales Process Often Determines Whether

question 142

True/False

The follow-up step in the sales process often determines whether an individual who has made a recent purchase will become a repeat customer.

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Definitions:

Suggestive Proposition

A manner of proposing ideas or solutions that subtly influence the thoughts and decisions of others.

Sales Presentation Mix

The combination of different techniques, materials, and approaches used during a sales presentation to effectively communicate the value of a product or service to the customer.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Suggestion Technique

A selling technique where the salesperson proposes options or ideas to the customer to encourage making a purchase decision or enhancing the purchase.