_____ Refers to a Personal Selling Approach in Which Customers

question 108

Multiple Choice

_____ refers to a personal selling approach in which customers comes to the seller's place of business to buy products largely on their own initiative.

• A) Order processing
• B) Outbound telemarketing
• C) Over-the-counter selling
• D) Relationship selling

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Definitions:

Conscious

The part of the mind within our usual awareness.

Pleasure Principle

The driving force of the unconscious that wants whatever brings pleasure.

Immediate Gratification

The desire to experience pleasure or fulfillment without delay or deferment.

Societal Expectations

Refers to the anticipated behaviors and roles that society presumes individuals will follow based on cultural norms and traditions.