The Lands' End Catalog Provides a Toll-Free Number for Customers

question 89

Multiple Choice

The Lands' End catalog provides a toll-free number for customers to call and place orders. The staff is pleasant and knowledgeable and will place orders and answer questions. This is an example of a(n) :

• A) marketing communications element.
• B) promotional mix component.
• C) inbound telemarketing effort.
• D) customer-driven technology.

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Definitions:

Demographic Attributes

Characteristics of populations, such as age, race, gender, income, and education, often used in research and marketing.

Value-based Attributes

Characteristics or qualities that are considered desirable or important, guided by the values and principles of an individual or organization.

Diverse Membership

The inclusion of individuals from a wide range of backgrounds, cultures, and perspectives in a group or organization.

Creative Solutions

Innovative and unique approaches to solving problems or addressing challenges.