Which Type of Sales Promotion Is Intended to Capture the Impulse

question 140

Multiple Choice

Which type of sales promotion is intended to capture the impulse purchase?

• A) Trade allowances
• B) Trade shows
• C) Point-of-purchase displays
• D) Push money

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Definitions:

Cyclic Electron Pathway

is a photosynthetic process in light reactions where electrons are recycled allowing ATP production without the buildup of NADPH or oxygen release.

Photosystem I

A component of the photosynthesis process in plants and cyanobacteria that captures light energy for ATP and NADPH production.

Noncyclic Electron Pathway

A process in photosynthesis where electrons flow in a linear manner from water to NADP+ producing NADPH, oxygen, and ATP.

Hydrocarbon Skeleton

The backbone of organic molecules composed entirely of carbon and hydrogen atoms.