Which of the Following Statements Is TRUE About Personal Selling

question 53

Multiple Choice

Which of the following statements is TRUE about personal selling?

• A) The sales process is interpersonal
• B) Personal selling requires indirect communication
• C) Personal selling is favored when channels are relatively long
• D) Personal selling is favored when products can be standardized

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Definitions:

Utility Function

A mathematical representation of how different quantities of goods or services are ranked according to their desirability for a consumer.

Initial Endowment

The initial distribution of income, wealth, or resources that individuals or organizations possess before entering into any market transactions.

Numeraire

A unit of account in which prices are expressed in an economic model, facilitating comparison and calculation.

Competitive Equilibrium Price

The price level at which the quantity supplied equals the quantity demanded in a competitive market, ensuring no excess supply or demand.