Which Step of the Personal Selling Process Involves the Initial

question 8

Multiple Choice

Which step of the personal selling process involves the initial contact with the prospective customer?

• A) Approach
• B) Prospecting and qualifying
• C) Demonstration
• D) Presentation

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Definitions:

Big Five

A model in psychology, describing personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Difficult Job

A position that requires a high level of skill, effort, or complexity, making it challenging to perform.

Openness

A personality trait signifying receptiveness to new experiences, ideas, and unconventional values.

Trait

A dimension of personality used to categorize people according to the degree to which they manifest a particular characteristic.