Which of the Following Statements Is TRUE Regarding Sales Promotion

question 120

Multiple Choice

Which of the following statements is TRUE regarding sales promotion?

• A) Retailers and manufacturers use sales promotions to encourage consumers to buy their product.
• B) Only retail outlets utilize sales promotion activities to entice customers to purchase their product.
• C) Today, sales promotions are only utilized to achieve short-term goals.
• D) Sales promotions can help a firm overcome a negative brand image.

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Definitions:

Cash

Money in the form of coins or banknotes, especially that which is available for transactions and accounting purposes.

Office Supplies

Items used in offices by businesses and other organizations for writing, printing, filing, and performing other tasks.

Accounts Payable

Obligations or amounts owed by a company to suppliers for goods or services that have been received but not yet paid for.

Accounts Receivable

Money owed to a company by its debtors for goods or services that have been delivered or used but not yet paid for.