The First Step in the AIDA Concept Involves Convincing the Would-Be

question 104

True/False

The first step in the AIDA concept involves convincing the would-be buyer of the product's ability to satisfy his or her needs.

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Definitions:

Rival

A characteristic of a good or service that implies its consumption by one individual prevents simultaneous consumption by another individual.

Public Goods

Public goods are commodities or services that are provided without profit to all members of a society, either by the government or a private individual or organization.

Private Goods

Goods that are both excludable and rivalrous, meaning only those who pay for them can use them, and one person's use of the good reduces others' ability to use it.

Common Resources

Goods that are rival in consumption but not excludable