According to the AIDA Concept, Which of the Following Is

question 83

Multiple Choice

According to the AIDA concept, which of the following is the first function of a promotional message?

• A) Arousing interest in the good or service
• B) Gaining the potential consumer's attention
• C) Stimulating desire by convincing the potential buyer of the product's ability to satisfy his or her needs
• D) Producing an action in the form of a purchase or a more favorable attitude that may lead to a future purchase

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Definitions:

Stress Model

A theoretical framework explaining how stress affects biological and psychological processes.

Stressor

Any event, situation, or environmental stimulus that causes stress to an individual, leading to physical or psychological strain.

Corticosteroids

A group of hormones, including cortisol, released by the adrenal glands at times of stress.

Stress Hormones

Biochemical substances, such as cortisol and adrenaline, that are released in the body's response to stress.