Which of the Following Is True of Using Publicity as a Promotional

question 129

Multiple Choice

Which of the following is true of using publicity as a promotional strategy?

• A) Companies have to spend more for publicity than advertising or personal selling.
• B) Companies have less control over whether the press publishes good or bad news.
• C) Consumers tend to believe more in company-disseminated information than in publicity-generated news.
• D) Companies tend to view all kinds of publicity - good or bad - as profitable for the company's reputation and its brand equity.

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Definitions:

Time

The continuous, irreversible progress of existence and events in the past, present, and future regarded as a whole.

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Masters of Business Administration, a graduate degree focused on business management, covering areas such as accounting, finance, marketing, and operations management.

Economics

The social science concerned with the production, distribution, and consumption of goods and services.

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The study of the development, structure, and functioning of human society.