Hardees Has Utilized Attractive Female Models Eating a Juicy Hamburger

question 96

Multiple Choice

Hardees has utilized attractive female models eating a juicy hamburger in their television ads for the restaurant chain. Which advertising appeal is Hardees using?

• A) Sex
• B) Humor
• C) Fear
• D) Comparative

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Definitions:

Transactions

Economic activities or events that affect the financial position of a company and can be quantified in monetary terms.

Journal Entries

Written records of all the financial transactions of a business, which are then used to prepare financial statements.

Debits Equals Credits

A fundamental principle of accounting stating that for every transaction, the total debits must equal the total credits in a double-entry bookkeeping system.

Posting Reference Notation

A symbol, number, or letter added to ledger entries to identify the source document or journal where the transaction was first recorded.