A Local Automobile Service Company Is Interested in Advertising but Has

question 133

Multiple Choice

A local automobile service company is interested in advertising but has a very limited budget. They would like to tailor their advertising toward individuals in the local area who own older domestic vehicles and may need services such as brakes, transmission, or other relatively major services. Which advertising medium is best for this company?

• A) Radio
• B) Television
• C) Newspaper
• D) Magazines

---

Definitions:

Industry Trends

Patterns or movements that indicate the general direction in which a particular industry is moving over time.

Marketing Mix Actions

Marketing Mix Actions refer to the tactics and strategies a company uses across the 4P's (Product, Price, Place, Promotion) to promote and sell its products or services.

Labour Relations Boards

Governmental bodies responsible for overseeing and adjudicating labor disputes and enforcing labor laws.

Bargaining Agents

Individuals or entities appointed to negotiate on behalf of a group, typically in labor unions or collective bargaining situations.