You've Been Hired as a Consultant to Assist a Global

question 50

Multiple Choice

You've been hired as a consultant to assist a global pharmaceutical company with their advertising medium choices. They have a new product targeting owners of dogs who are interested in preventing fleas and ticks. They want to target a very narrow audience of individuals who own a dog and also use high quality images to capture the emotional connection of the owners to their pets. They also want the advertising message to have a relatively long life. What would you recommend?

• A) Magazines
• B) Newspapers
• C) Radio
• D) Digital marketing

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Definitions:

Depletion

The gradual exhaustion of natural resources, such as minerals, forests, or oil reserves, as these resources are extracted or used.

Natural Resource

Materials or substances occurring in nature which can be exploited for economic gain, like minerals, forests, water, and fertile land.

Asset Disposal

The process of selling, donating, scrapping, or otherwise getting rid of an asset that a business no longer intends to use.

Gain

An increase in equity from incidental transactions and other events affecting the entity during a period, except those that result from revenues or investments by owners.