​Developing a Customer Service Strategy for Your Sporting Goods Store

question 45

Multiple Choice

​Developing a customer service strategy for your sporting goods store, you know that services can add value to the shopping experience. Your business partner agrees, but makes a comment that shows he doesn't really understand this type of strategy. Identify his comment.

• A) ​At this point, we should agree to offer gift wrapping.
• B) ​At this point, we should specify our return privileges.
• C) ​At this point, we should agree to provide home delivery.
• D) ​We don't need to decide whether to charge customers for gift wrapping.
• E) ​Our basic objective is to attract and retain customers.

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Definitions:

Prospective Cohort

A research study that follows a group of individuals over time to determine how their exposures affect their outcomes.

Retrospective Cohort

A study that looks back at a group of individuals who share a common characteristic or experience over a certain period to assess the effect of certain variables on outcomes.

War Injury

Physical or psychological harm caused to individuals as a result of armed conflict.

Cohort Studies

Observational studies that follow a group of people over time to determine how their exposures affect their outcomes.