Just Jerky Makes Jerky from Bison, Kangaroo, and Alligator Meat

question 40

Multiple Choice

Just Jerky makes jerky from bison, kangaroo, and alligator meat. Because of the unique aspect of the products, the company would like to maintain a premium product status and prices their jerky products higher than traditional beef jerky. The company would like to target hunters, campers, and hikers as their main customers.
-Which of the following retail partners would be the best fit for Just Jerky's products?

• A) Walmart
• B) 7-Eleven convenience stores
• C) Cabela's
• D) Big Lots

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Definitions:

Marginal Revenue

The rise in income achieved by selling an extra unit of a product or service.

Price Searcher

A seller that determines the selling price of its product or service based on market conditions, demand, and competition, instead of adhering to a market dictated price.

Marginal Revenue

The additional revenue that a company receives from selling one more unit of a good or service.

Marginal Cost

The extra expense involved in making one more unit of a product or service.