What Is Retailing? Why Is Retailing an Essential Part of the Marketing

question 7

Essay

What is retailing? Why is retailing an essential part of the marketing channel?

---

Definitions:

Behavioral Economists

Economists who study the effects of psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions.

Dictator Game

An economic experiment that measures how fairly individuals allocate resources between themselves and another participant, without any threat of punishment.

Neoclassical Economics

A branch of economics focusing on the determination of prices, outputs, and income distributions in markets through supply and demand, emphasizing rational individuals and efficient market outcomes.

Behavioral Economics

Behavioral economics studies the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.