Just Jerky Makes Jerky from Bison, Kangaroo, and Alligator Meat

question 90

Multiple Choice

Just Jerky makes jerky from bison, kangaroo, and alligator meat. Because of the unique aspect of the products, the company would like to maintain a premium product status and prices their jerky products higher than traditional beef jerky. The company would like to target hunters, campers, and hikers as their main customers.
-Just Jerky is considering selling their premium jerky products themselves, through an e-commerce store. Just Jerky would be utilizing:

• A) showrooming.
• B) direct mail.
• C) automatic merchandising.
• D) online retailing.

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Definitions:

Campaign Management

The planning, executing, tracking, and analyzing of marketing campaigns to promote products, services, or causes.

Data Mining

The process of searching for valuable business information in a large database, data warehouse, or data mart.

OLAP

Online Analytical Processing; a category of software tools that provides analysis of data stored in a database and supports complex analytical and ad-hoc queries, usually in multiple dimensions.

Upselling

A sales technique where sellers encourage customers to purchase higher-end products, upgrades, or add-ons to generate more revenue.