​Your First Exposure to Channel Conflict Came When You Decided

question 21

Multiple Choice

​Your first exposure to channel conflict came when you decided to offer your handmade soap through your own website in addition to the skin care boutiques that carry it. The retailers lost no time complaining to your sales representatives. You were involved in ________conflict.

• A) ​Vertical
• B) ​Horizontal
• C) ​Gray market
• D) ​Legal
• E) ​Positioning

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Definitions:

Fill Orders

The process of completing customer requests for goods or services, involving tasks from accepting, processing, and delivering the order.

Delivery Cycle Time

The total time taken from the initiation of a process or order until its completion and delivery to the customer.

Fill Orders

The process of completing a customer's purchase request by preparing and dispatching the ordered goods.

External Failure Cost

Costs associated with defects that are found after the product has been delivered to the customer, including returns, repairs, and warranty claims.