Define Dual Distribution

question 136

Essay

Define dual distribution. Why do marketers usually adopt a dual strategy? Give some examples of firms that employ dual distribution.

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Definitions:

Technical Problems

Issues or challenges that arise within the technical aspects of a project, system, or machinery, requiring specialized expertise to resolve.

Local Unit

A specific branch, department, or section of an organization that operates in a particular geographic area or serves a local community.

Local Knowledge Base

The accumulation of understanding, skills, and expertise that exists within a particular geographical area or community, often specific to local culture or conditions.

Innovator's Imperative

The necessity for creators and businesses to continually innovate and adapt to stay competitive and relevant.