​Your First Exposure to Channel Conflict Came When You Decided

question 21

Multiple Choice

​Your first exposure to channel conflict came when you decided to offer your handmade soap through your own website in addition to the skin care boutiques that carry it. The retailers lost no time complaining to your sales representatives. You were involved in ________conflict.

• A) ​Vertical
• B) ​Horizontal
• C) ​Gray market
• D) ​Legal
• E) ​Positioning

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Definitions:

Dissemination

The act of spreading information, knowledge, or ideas to a wide audience.

Behavior Change

A modification in an individual's actions, habits, or attitudes often aimed at improving personal health or adapting to new circumstances.

Food Preparation

The process of planning, cooking, and arranging food for consumption, taking into account health and safety standards.

Needs Assessment

The collection of comprehensive data that may encompass health, educational, resource, and developmental needs of a target audience.