As the Marketing Director for Adobe, a Company That Makes

question 63

Multiple Choice

As the marketing director for Adobe, a company that makes software for design and business professionals, it's your job to get your company's software into the hands of millions of customers the world over. Which type of distribution channel will work best for your objectives, and why?

• A) Because your objective is to sell to millions of customers, you will need to engage the services of one or two intermediaries who can facilitate the exchange process.
• B) Although you are selling to millions of customers, you are selling directly to individuals in the B2B environment so a short distribution channel, facilitated by online sales and delivery, works best for your needs.
• C) Since your product is software, which is not a physical product that needs to be warehoused or delivered, you do not need to employ a logistics intermediary and therefore do not need a distribution channel.
• D) Because your objective is to sell to millions of customers, you will need to engage the services of numerous sales and marketing intermediaries who can assist you in reaching that kind of sales volume.

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Definitions:

Pounds

Pounds refer to a unit of mass used in the imperial system, or can also refer to the British currency (GBP).

Direct Materials

Raw materials that are directly traceable to the manufacturing of a product and are a significant portion of the product's cost.

Selling and Administrative Expenses

Costs related to selling a product and managing a business, excluding direct production costs.

Standard Cost

A predetermined cost of manufacturing, selling, or any business operation, which is used for budgeting and assessing performance.