Neither Logan Home Builders nor Any Other Developers in Your

question 95

Multiple Choice

Neither Logan Home Builders nor any other developers in your region has ever built a housing development this nice! These homes are quite large on expansive lots with plenty of high-end detailing. As Logan's marketing director, you want to add an air of prestige and exclusivity to your marketing plans for the development. You've already established that you'll use a skimming pricing strategy to start, so which pricing tactic makes the most sense to use?

• A) An advertising campaign that plays up the development's luxurious quality and high prices
• B) A promotional campaign that emphasizes a tiered approach with homes in three different price ranges
• C) Advertisements for three particular homes in the development that are designated to be sold at significantly lower prices
• D) Signage that notes home prices starting at $499,999

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Definitions:

Cell Phone Providers

Companies that offer services for mobile phone users, including voice communication and data services.

Media Concentration

The phenomenon where a small number of companies own and control a large share of mass media outlets, leading to potential issues with diversity and objectivity in information.

Deregulation

Reduction or removal of government controls from an industry to allow for a free and efficient marketplace.

Telecommunications Act

Legislation that regulates the telecommunications industry, aiming to foster competition and reduce regulatory barriers.