A Manufacturer of Tablet Computers Has Designed a Unique New

question 119

Multiple Choice

A manufacturer of tablet computers has designed a unique new product that can network with satellites to access streaming video and television channels. This device does not need a Wi-Fi connection and can be accessed anywhere in the world by logging onto the site. Besides serving as a portable computer, this device bypasses the need for a consumer to purchase cable or personal satellite dish access. Which approach to pricing makes the most sense for the company to use first? ​

• A) Set the price extremely high until competing products are developed
• B) Set the price to match the manufacturing of the device under a private label
• C) Set the price extremely low in order to capture more of the current market share
• D) Set the price to match other computer and television devices sold by competitors
• E) Set the price extremely low in order for consumers to purchase it without needing a coupon

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Definitions:

Standard Transmission

A type of vehicle transmission that requires manual shifting of gears by the driver.

Automatic Transmission

A type of motor vehicle transmission that can automatically change gear ratios as the vehicle moves, freeing the driver from manual shifting.

Starter Motor Circuit

A system in a vehicle that initiates the engine's operation by engaging the electric starter motor with the engine's flywheel.

Current Draw

The amount of electrical current consumed by an electrical device while in operation, measured in amperes.