Which of the Following Statements Is True About the Forecasting

question 42

Multiple Choice

Which of the following statements is true about the forecasting technique known as the "survey of buyer intentions"?

• A) It is the preferred technique for making long-term forecasts.
• B) It is time-consuming because data can only be collected through personal interviews conducted face-to-face or over the phone.
• C) It should only be used by organizations with huge quantities of customers so that results are based on a significant amount of data.
• D) Results may be somewhat misleading in that buyer intentions do not necessarily translate into actual purchases.

---

Definitions:

Zero-Balance Account

A bank account in which the balance is maintained at zero by automatically transferring funds from a master account.

Compensating Balance

A compensating balance is a minimum balance that must be maintained in a bank account, required by some banks in order for their customers to obtain or maintain a loan.

Master Account

A central account that holds funds or securities, often used by institutions to manage multiple sub-accounts.

Available Balance

The amount of funds in a bank account that is accessible for withdrawal or processing of checks or electronic payments, not including any holds, unprocessed transactions, or restrictions.