Taylor Recently Went Shopping for the First Time at Farm

question 76

Multiple Choice

Taylor recently went shopping for the first time at Farm to Home, a whole foods grocery store that emphasizes natural, hormone-free products. Taylor usually shops at Walmart and pays $.88 for a gallon of milk. At Farm to Home, a gallon of milk was $9.00. It seems that Farm to Home is using a:

• A) prestige pricing approach.
• B) sales volume approach.
• C) pricing parity approach.
• D) market share maximization approach.

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Definitions:

Yale

An American private Ivy League research university located in New Haven, Connecticut, known for its excellent educational programs.

Source Factor

Elements related to the origin or communicator of a message that affect its persuasiveness or the audience's response.

Persuasibility

The extent to which an individual is susceptible to being persuaded or influenced by arguments or messages.

Persuasive Communications

Messages designed to influence or alter the audience's beliefs, attitudes, intentions, motivations, or behaviors.