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Maddie noticed that many students on campus had t-shirts with Greek organization letters or club names on them. Recognizing that there was a huge market for this attire, Maddie rented a store front and a silk screening machine to get into the t-shirt business. Maddie's rent is $1,000 a month, including utilities. The silk screen machine leases for $300 a month. Maddie can buy blank t-shirts for $6 each and determined the cost of materials for the silk screening at $2.50 per unit. Considering just the figures provided above, how many t-shirts does she need to sell each month to breakeven if she prices the screened t-shirts at $15?
Mission Statement
A written declaration of an organization's core purpose and focus that normally remains unchanged over time.
Firm's Goals
The specific objectives that a company aims to achieve, which guide its operational and strategic decisions.
Customer's Needs
The desires or requirements that customers expect to be fulfilled by a product or service, influencing their purchasing decisions.
Customer Acquisition
The process of bringing new customers to a business through various marketing strategies and efforts.
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