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Parker Industries Is a Small Company with a Big Name!

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Parker Industries is a small company with a big name! Parker Industries is actually a one-person company that imports strands of LED lights from China and sells them through its website. Parker's only overhead is a storage unit for inventory that costs $125 a month and a $25 monthly fee for website hosting. Currently, Parker imports the lights for $.99 each (including inbound shipping) and sells them for $4.49. Parker also pays shipping expenses of $.50 per light strand. What is Parker's monthly breakeven volume?


Definitions:

Put Option

A financial contract giving the holder the right, but not the obligation, to sell a specified amount of an underlying asset at a specified price within a specified time.

Real Option

A real option refers to the choice or flexibility a company has to make business decisions, such as expanding, deferring, or abandoning a project based on changes in market conditions.

Exploratory Wells

Wells drilled to find and evaluate new oil or gas fields or to explore unproven areas of known fields.

Feasibility Study

An analysis and evaluation of a proposed project to determine if it (1) is technically feasible, (2) is feasible within the estimated cost, and (3) will be profitable.

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