Prestige Pricing Objectives Emphasize

question 20

Multiple Choice

Prestige pricing objectives emphasize:

• A) quality and exclusivity.
• B) revenue or sales maximization.
• C) competitive parity.
• D) market share minimization.

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Definitions:

Total Revenues

The complete amount of income generated by a company through its various business activities.

Market Supply Curve

A graphical representation that shows the relationship between the price of a good and the total output that producers are willing and able to sell at that price.

Acceptable Prices

Prices that consumers feel are fair for products or services, and are willing to pay.

Total Revenues

The overall amount of money received by a firm from sales of its products or services, before any costs are deducted.