Consumer Innovators Are Individuals Who Rely on the Experiences of Initial

question 7

True/False

Consumer innovators are individuals who rely on the experiences of initial buyers before making trial purchases.

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Definitions:

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Contagion Theory

A theory in social psychology that explains how ideas, attitudes, and behaviors spread through populations as if they were infectious diseases.

Social Psychological Principles

Theoretical frameworks used to understand how individuals’ thoughts, feelings, and behaviors are influenced by the social context.

Behave Differently

To act or conduct oneself in a manner that is not consistent with one's usual behavior or with the expected norms.