McDonald's Started with a Simple Concept in 1940 - Fast

question 46

Multiple Choice

McDonald's started with a simple concept in 1940 - fast service offering only hamburgers, cheeseburgers, potato chips, and drinks at the start. However, they menu soon expanded to include French fries and milkshakes. This process of menu expansion continues to today, with a broad range of sandwiches, drinks, salads, and breakfast items to serve their customers. There does not appear to be any end in sight to the menu items! This expansion is an example of:

• A) product development.
• B) market penetration.
• C) diversification.
• D) market development.

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Definitions:

Direct Materials Quantity Variance

Direct materials quantity variance is a measure of the difference between the estimated amount of materials supposed to be used in production and the actual amount used, reflecting efficiency in material usage.

Material Costing

The process of determining the costs associated with the raw materials used in the production of goods or services.

Pounds of Material

A measure of the quantity of material, often used in manufacturing, expressed in pounds.

Labor Efficiency Variance

The difference between the actual hours worked and the standard hours expected to produce a certain amount of goods, multiplied by the standard labor rate.