A Consumer That Is Aware of a New Product and Gathered

question 33

True/False

A consumer that is aware of a new product and gathered information about the product so he or she can consider the benefits of the new product compared to what he or she currently uses is in the evaluation stage of the new-product adoption process.

---

Definitions:

The Who Concert

Specifically refers to any live performance by the legendary rock band The Who.

Love Parade

An electronic dance music festival and techno parade that originated in Berlin, Germany, in 1989 and was characterized by large crowds and a celebration of peace, love, and unity.

Collective Behavior

The actions, thoughts, and feelings of a group of people in situations where conventional rules of conduct are perceived to be less applicable.

Convergence Theory

A theory suggesting that collective action and group behavior emerge from individuals' converging towards a common viewpoint or action, driven by a shared interest or goal.