In 2010, Kimberly-Clark Introduced the Huggies Little Movers Jeans, a Diaper

question 5

Multiple Choice

In 2010, Kimberly-Clark introduced the Huggies Little Movers Jeans, a diaper with a denim-like style. Mothers and mommy bloggers loved them and sales took off. Over the years, however, sales have leveled off as competition has grown and the market becomes even more fragmented. Which of the following marketing activities would be appropriate now for the Huggies Little Movers Jeans?

• A) Introduce a new color or design of Little Movers
• B) Provide coupons to motivate hesitant buyers to buy Little Movers
• C) Communicate product details through television advertising
• D) Drop the Little Movers line

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Definitions:

False Light

A privacy tort law that involves portraying someone in a misleading way that falsely represents their character, beliefs, or actions.

Objectionable

Something that is offensive or arousing disapproval and opposition.

Misuse of Procedure

Refers to improperly using legal processes and court rules for a purpose they were not intended for, often to delay or harass the opposing party.

Plaintiff Succeeds

When the party bringing a lawsuit (plaintiff) obtains a favorable judgment or ruling in their case.