You Are the Manager for the Consumer Product Adoption Strategies

question 118

Multiple Choice

You are the manager for the consumer product adoption strategies department of your firm. Your job requires you to manage the third stage of the five-stage consumer product adoption process. Which of the following statements is true in regard to your job focus?

• A) You should focus on making sure buyers are aware of your product's existence.
• B) You should focus on encouraging the current buyers of your product to become repeat buyers.
• C) You should focus on making sure buyers clearly understand your product's benefits.
• D) You should focus on providing information about your product.
• E) You should focus on encouraging buyers to just try your product.

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Definitions:

Leverage

The use of various financial instruments or borrowed capital, such as debt, to increase the potential return of an investment.

Activity

Actions taken or work performed, typically aimed at achieving certain goals or objectives.

Profitability

The ability of a business to earn a profit, which is a financial gain that results when the amount of revenue gained from business activities exceeds the expenses, costs, and taxes involved in sustaining the activity.

Asset Management

The practice of strategically managing company or individual assets to increase value and achieve financial objectives.