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Arm & Hammer continues to introduce new products based on the "eliminates odors" selling proposition. A couple of years ago, one of Arm & Hammers winners was the Arm & Hammer Cat Litter. This product has had initial success and sales are still increasing. Which of the following marketing activities would be appropriate now for the A & H Cat Litter?
Insecurity
Feelings of uncertainty or anxiety about oneself; lack of confidence.
Social Anxiety
A chronic mental health condition in which social interactions cause irrational anxiety, fear, self-consciousness, and embarrassment.
Peer Rejection
An ongoing interaction in which a child is deliberately excluded by peers.
Maladaptation
An adaptation that proves to be more harmful than beneficial, impeding the individual's ability to adjust properly to their environment.
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