​A Key Element in the Success of Google Is That

question 69

Multiple Choice

​A key element in the success of Google is that the company's search engine is perceived as appropriate to people all over the globe. An enormous number of consumers feel a need for Google's benefits. Based on this information, which dimension of brand personality is best illustrated by Google?

• A) ​Differentiation
• B) ​Esteem
• C) ​Knowledge
• D) ​Relevance
• E) ​Commitment

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Definitions:

Grammaticization

The process by which lexical items and constructions come in certain linguistic contexts to serve grammatical functions.

Phonology

The study of the systematic organization of sounds in languages and the rules that govern the sound system of a language.

Lexicon

The complete set of words in a language or a particular field of study.

Reprimand

A formal expression of disapproval, often in the workplace or educational settings, aimed at correcting undesirable behavior.