​The Brand of Petroleum Marketed by BP Took a Hit

question 15

Multiple Choice

​The brand of petroleum marketed by BP took a hit when the firm was implicated in the 2010 Gulf of Mexico oil spill. On which dimension of brand personality was BP primarily affected?

• A) ​Relevance
• B) ​Esteem
• C) ​Popularity
• D) ​Knowledge
• E) ​Competitiveness

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Definitions:

Listening

The active process of receiving, constructing meaning from, and responding to spoken and/or nonverbal messages.

Interpreting

The process of understanding and explaining the meaning of information or data, often within the context of language translation or data analysis.

Responding

The act of replying or reacting to something that has been said, done, or experienced.

Good Dressing Sense

The ability to choose clothing that is appropriate, stylish, and flattering.