You Work for a Printing Company and Have Been Asked

question 82

Multiple Choice

You work for a printing company and have been asked to conduct research on customer reading preferences. You want to answer the following questions: (1) Do readers prefer to read electronic books? (2) Do they prefer to read paper-based books? or (3) Do they not have a preference? You decide that to start off the process, you are going to peruse a series of secondary sources, including published articles, magazine articles, and documents you have purchased from a syndicated service. ​
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Based on what you know about collecting data, you know that there are several benefits of using secondary data. You are not as clear, however, about the disadvantages. Which of the following is a drawback of using secondary data?

• A) They are more expensive than using primary data.
• B) Secondary data provide very rich, robust data.
• C) One needs at least a few months to conduct secondary research.
• D) Many researchers use secondary data only when primary research is not an option.
• E) Secondary data may have been collected for unrelated purposes and may be irrelevant to your needs.

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Definitions:

Attachment

A legal procedure by which a court of law, at the request of a creditor, designates specific property owned by the debtor to be transferred to the creditor, or sold for the benefit of the creditor.

Security Interest

A legal claim or right granted by a debtor to a creditor over the debtor’s property, which secures payment or performance of an obligation.

Debtor

An entity or person that owes money to another, the lender or creditor.

Consideration

An essential element in contract law, referring to the exchange of something of value between parties as part of an agreement.