Observation Is a Useful Technique to Collect Primary Data for Marketers

question 61

True/False

Observation is a useful technique to collect primary data for marketers trying to understand how consumers behave in certain situations.

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Definitions:

Can't Sleep

A condition often describing insomnia, where an individual has difficulty falling asleep or staying asleep.

Late-Onset Alcohol Abusers

Individuals who begin exhibiting problematic drinking behaviors later in life, often as a response to life stressors or changes.

Problem Drinkers

Individuals who consume alcohol in ways that create physical, social, or emotional problems but may not meet the criteria for alcohol dependence.

Substance Abuse

The excessive use of substances, especially alcohol or drugs, leading to clinical and functional impairments, such as health problems and disability.