Penelope Is Using Data Collected and Published by a Trade

question 76

Multiple Choice

Penelope is using data collected and published by a trade association in her marketing research study. The data used by Penelope can be regarded as _____.

• A) secondary data
• B) primary data
• C) raw data
• D) experimental data

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Definitions:

Testable Hypothesis

A clearly formulated hypothesis that can be tested through scientific methods, allowing for empirical verification or falsification.

Research Variables

The elements, characteristics, or conditions that are systematically manipulated, observed, or measured within a study.

Descriptive Questions

Questions designed to elicit descriptions or detailed information about a subject, situation, or phenomenon, without seeking to establish cause-and-effect relationships.

Variables Of Interest

Specific elements or characteristics within a study that are actively observed or measured for analysis.